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Twin Peaks Hosts Week Of Adventure For MVPs

Restaurant celebrates vendors, franchisees, and managers at annual charity Golf Tournament and Idea Exchange

ADDISON, Texas (June 9, 2011) – Twin Peaks believes that the best ideas for success come from within its seasoned ranks. So every year, its leaders assemble for a game-raising retreat like no other that ends with a golf outing like no other.

On June 8, the Twin Peaks Golf Tournament, co-sponsored by Avid Golfer magazine, was staged on the shores of Lewisville Lake at both the Tribute at The Colony and The Old American Golf Club – already two of the area’s most difficult courses. But the 200-plus participants – Twin Peaks managers, franchisees, and executives, as well as vendors for the rapidly growing ultimate adventure lodge – had to play 18 holes teeming with booby traps, awkward challenges, and over 30 of the concept’s most entertaining Twin Peaks Girls.

The pay out: a golf adventure no one could possibly forget, with proceeds destined to sponsor a team of Twin Peaks Girls in the Susan G. Komen 3-Day, a pledge-based 60-mile weekend march to raise money for breast cancer research. The Dallas-area march is November 4-6, 2011.

“It’s the most creative golf tournament in North Texas, to benefit a great charity event in North Texas,” said Twin Peaks Director of Marketing Meggie Miller. “Every year, the Twin Peaks Girls strive to come up with original challenges for the golfers. What other golf tournament requires you to tee off while getting ambushed by good-looking lifeguards with water guns?”

More of the tournament’s weapons of mass distraction: One hole required golfers to tee off while wearing a blonde blow-up doll – complete with Twin Peaks costume – tied around the waist. Another hole featured a landing area impossibly clogged with white balls (think of a driving range that hasn’t been cleared all day), but a $10 donation netted a golfer an easy-to-find pink ball to tee off with.

“It also included both a box lunch and buffet dinner of Twin Peaks’ fresh-made, crave-able food,” said co-founder and CEO Randy DeWitt. “What better way to thank our vendors – as well as gather feedback and ideas from them – than to plan an outing bursting with cornerstones of the Twin Peaks concept?”

The tournament concluded the restaurant chain’s annual Idea Exchange, a three-day series of meetings, presentations, and activities that involved management, executives, and franchisees from all of Twin Peaks’ 15 locations. The retreat is designed to mirror what Twin Peaks delivers to its customers: a fun and memorable experience where achievers are cheered, only the best will do, and ideas are shared to make the next adventure even better.

“The Idea Exchange is one of the ways we ensure that we’re built to last as a concept,” said DeWitt. “We explore and review what makes us the best, and encourage open dialogue and the sharing of ideas that will keep us there as we grow – and we have a ball doing it, because having fun is a key to what makes Twin Peaks bold, innovative, and special.”

  • About Twin Peaks

    Founded in 2005 in the Dallas suburb of Lewisville by successful restaurant veterans Randy DeWitt and Scott Gordon to meet the needs of an untapped market, Twin Peaks features quality food made from scratch and ice cold draft beer served by friendly and attractive Twin Peaks Girls in a mountain sports lodge setting. Named a "2010 Hot Concept" by Nation's Restaurant News, the chain has 12 restaurants throughout the southwest and expects to open at least 10 new restaurants over the next year. More information on Twin Peaks including locations and franchise information is available at www.TwinPeaksRestaurant.com